American Fuel Management - Use of Cookies and Similar Technologies
One way you may become aware of new and useful solutions is through our American Fuel Management ("AFM") website's use of "cookies" and similar technologies. These technologies may collect Customer Information, or data that becomes Customer Information if combined with other information. The following explains how these technologies work when you visit any of our websites that link to this Notice (such as https://afmusa1.com) ("Websites"), interact with our online advertisements or marketing emails (collectively the "Online Properties"), use any of our apps, or use certain products.
1. Our Use of Cookies
Cookies are small data files placed on your computer or mobile device when you visit a website. The files are widely used by organizations to make their websites or solutions work, or to function more efficiently, as well as to provide reporting information. Cookies set by the website operator are called “first party cookies.” Cookies set by parties other than the website operator are called “third party cookies.” Third party cookies enable third party features or functionality to be provided on or through the website (e.g. like advertising, interactive content and analytics). The parties that set these third-party cookies can recognize your computer, both when it visits the website in question and, also, when it visits certain other websites and/or mobile apps. We use first party and third-party cookies for several reasons. Some cookies are required for technical reasons to facilitate our Online Properties and mobile apps, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies also enable us to: track how our users and prospects use and interact with our Online Properties, mobile apps, and products and/or services; enhance and tailor the experience on our Online Properties, mobile apps, and products and/or services; and deliver more targeted online advertising and marketing campaigns. They also enable us conduct analytics about online campaigns we run and about the usage and performance of some of our Online Properties, mobile apps, and other Products. Third parties serve cookies through our Online Properties, mobile apps, and products and/or services for advertising, analytics and other purposes. Our third- party service providers may also use cookies to collect information about your visits to our Online Properties and/or other third-party sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our advertisements). The information collected through this process does not enable us or them to identify your name, contact details or other PII that directly identifies you unless you choose to provide these.
2. Our Use of Social Media Features
Our Online Properties and/or mobile apps may use social media features, such as the X ‘retweet’ button or the LinkedIn like button (“Social Media Features”). Social Media Features may collect your IP address, track the pages you visit on our Online Properties and/or mobile apps, and potentially set cookies to ensure the feature functions properly. You may be given the option by such Features to post information about your activities on our Online Properties and/or mobile apps to a profile page of yours that is provided by a third-party Social Media network to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on our Online Properties and/or mobile apps. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.
3. Cookie Rights
You have the right to decide whether to accept or reject cookies.
Where our mobile apps leverage Google Analytics and associated cookies we may provide additional information within the relevant mobile app privacy notice. More information on how to opt-out of this Google supported analytics within these apps can be found at https://tools.google.com/dlpage/gaoptout/. AFM's products and services may also make use of cookies, as described above. Some are session cookies stored in temporary memory, not retained after an end-user's browsing session ends and do not obtain information from the end-user's device. Others are used to recognize returning users and remember preferences.
The data collected and inferred includes Usage Data (as defined in the Privacy Notice) and which may be used by AFM to diagnose and improve its products and services and make recommendations. Further information on how Google collects and uses this data when an end-user uses these AFM products and/or services can be found at https://www.google.com/policies/privacy/partners/; and, in addition AFM Ppoducts available online may also use the demographics and interests reports services of Google Analytics. These are not used for advertising features by AFM or by third parties but instead to understand the way end-users browse and interact with these AFM products and to inform AFM how it may use or optimize or improve these AFM products. These reports are also obtained using an identifier combined with a cookie served by Google. More information on how to opt-out of this Google supported analytics within AFM products can be found at https://tools.google.com/dlpage/gaoptout/.
Policy Last Updated: April 2025