Privacy Notice
This Privacy Notice ("Privacy Notice") by American Fuel Management ("AFM") explains the types of information AFM may collect from its customers, how we may use the customer information, and the rights customers may exercise to control our use of the information.
By reading the Privacy Notice and/or using our services you agree to the Privacy Notice.
I. THE TYPES OF CUSTOMER INFORMATION AFM COLLECTS
AFM supports customers with a wide range of communication services, software and equipment ("Products"). Our Product portfolio includes but is not limited to Fuel Management Systems such as the MCS Sapphire range of products and their supporting cloud services.
We may also collect information as part of your application to opportunities posted on our careers site at Careers. Please read this Policy carefully and indicate your acceptance of our collection, retention, use, transfer and disclosure of personal information as described in this Policy. If you do not accept the terms you must not be access any of our Products including the portals on this website.
These services may involve personally identifiable information ("PII"). PII is any information – not just names, addresses, and phone numbers – that can be used to identify an individual/user. For example, a cell phone device identifier and/or geographic location may help reveal the cell phone user's identity. The PII AFM collects includes customer account information and information concerning use of our products. Taken together, this information is considered "Customer Information."
The specific types of Customer Information we collect from you depends on how you use our services. For example, when you order a AFM service we may collect Customer Information to prepare, deliver, maintain, or improve the service. A support ticket or request for quotes would also prompt us to collect your business contact information, billing profile, and details to perform the credit check and any needed fraud detection.
Our service operations form another source of Customer Information. This category of data includes items such as customer communication records, device identifiers, and the service features you use. Your activities on our web sites are part of the same information category of data. Customer Information is contained in the performance metrics of the network and devices that provide your service, including location data.
II. HOW AFM USES CUSTOMER INFORMATION
A. AFM's Use of Customer Information to Deliver AFM Products
AFM uses Customer Information primarily to deliver and improve on its Products. Ancillary to that function, we may use the knowledge for credit checks, customer interactions, Product maintenance, Product enhancements, fraud detection, and invoicing. We also use the business facts to learn more about our customers so we can offer new Products that meet your evolving needs. We may be required to disclose Customer Information in response to lawful due process. We may also use such information to protect our rights and property (e.g., against the unauthorized use of our Products), enlist the services of credit bureaus and collection agencies, or protect the safety of our customers. In cases where we serve you by partnering with other companies such as equipment vendors, and contractors, we may share Customer Information with them. That means Customer Information is sometimes used beyond AFM's control. However, these partner entities are independently subject to laws that protect communication privacy. To the extent that they handle your Customer Information you should direct any privacy concerns to them.
If a customer wants to attend a videoconference to learn more about AFM's products, a agent will ask for the employee's email address to set up the call. During these telephone calls and videoconferences, agents do not ask for personally identifiable information.
III. HOW YOU MAY CONTROL THE USE OF YOUR CUSTOMER INFORMATION
AFM customers have certain rights to control the way we use their Customer Information. This section of the Notice summarizes those rights.
A. CPNI Right
The Customer Proprietary Network Information mandate (the "CPNI Mandate") protects the privacy of any Customer Information relating to the type, quantity, destination, technical configuration, location, amount of use, or related billing information. Under the CPNI Mandate, we may use CPNI to market our Products to you. We may also share CPNI with affiliates that market their products to you, but only if you do not "opt out" of that type of marketing. The same law permits us to share CPNI with unaffiliated third parties that market their services to you, but only if you "opt in" to that type of marketing.
You may exercise your opt out rights any time by emailing your dedicated customer service representative at sales@afmusa1.com
B. FCRA Rights
You also have certain rights under the Fair Credit Reporting Act to opt out of the sharing of your personal financial data.
We may use your personal financial data (e.g., account payment information and credit report information) and share it with affiliates or third parties as needed in the course of delivering our Products to you. In addition, we may disclose your financial data to third parties in response to valid due process. Finally, we and our affiliates may use your financial data to market new Products you may like. You may exercise your opt out rights any time by emailing your dedicated customer service representative at sales@afmusa1.com
C. Cookie Policy
Please see our page here https://afm-apexbd.vercel.app/cookies
D. California Privacy Rights
The California Shine the Light Law protects the privacy of California residents. The California Consumer Protection Act entitles California residents to learn what Customer Information we may collect about them, how we use it, and whether and how it is sold. A "sale" is broadly defined to include not just a traditional exchange of goods for money but any sharing or disclosure of Customer Information in exchange for something of value. You are legally protected from discrimination based on your exercise of these rights.
We may "sell" the Customer Information of customers who are California residents when we share the information on a de-identified basis with affiliates and with third party providers of analytical reports. Apart from this practice we do not "sell" Customer information.
California residents may opt out of this information sharing by emailing your dedicated customer service representative at
E. Nevada Privacy Rights
Under the Nevada Privacy of Information Collected on the Internet from Consumers Act, residents of Nevada may opt out of the "sale" of their Customer information by operators of commercial web sites and other commercial online service providers. A "sale" includes any disclosure of Customer Information for money, where the receiving party also plans to sell the information. As noted above, we do not "sell" Customer information except on a validly deidentified basis.
Nevada residents may opt out of this information sharing by emailing your dedicated customer service representative at sales@afmusa1.com
F. Maine Privacy Rights
The Act to Protect the Privacy of Online Customer Information requires providers of broadband Internet access service in Maine to obtain the opt-in consent of their Maine Internet subscribers before using, disclosing, or selling their Customer Information. Under this law, the Internet providers must also take reasonable measures to protect the Customer Information from unauthorized use, access, or disclosure. The subscribers may also opt out of the use, disclosure or sale of non-personal Customer Information.
However, the broadband service providers may use, access or disclose the Customer Information without restriction to provide their services, market to their subscribers, comply with due process, conduct billing and collection, protect against unlawful uses of subscriptions, and respond to public safety emergencies. We will not use, disclose, sell, or permit access to your broadband customer personal information except for purposes allowed under the Maine law or with your affirmative consent.
Maine residents may opt out of this information sharing by emailing your dedicated customer service representative at sales@afmusa1.com
IV. CHANGES TO THIS PRIVACY NOTICE
From time to time we may modify this Privacy Notice to describe changes in the way we use your personal information or update you on changes in your privacy rights. Please revisit this web page periodically to remain informed about your rights.
Last updated: April 2025